What We Chose Not to Build

When you enter any emerging category, there is pressure to follow what already works.

Canned drinks are growing. Gummies are everywhere. Fixed-dose products are familiar, easy, and widely loved. There is absolutely room for them. Sometimes simplicity is exactly what you want.

But as we began shaping Jungle Luna, we kept coming back to a different question.

Not what is selling.
Not what is trending.

What feels natural in a kitchen?

Jungle Luna is a culinary cannabis brand that is creating water-soluble THC, Balanced 1:1, and CBD drops designed for food and drinks. From the beginning, that definition mattered. If we were going to build something, it had to behave like an ingredient.

That one decision eliminated a lot of options.

Fixed-Dose Is Not the Enemy

Let’s start here clearly. Fixed-dose formats have their place. They are convenient. They are consistent. They remove guesswork.

Sometimes you want exactly that. You want to open something and know what you are getting. No measuring. No adjusting.

We respect that. We consume that.

But cooking is different. Entertaining is different. Even making a drink at home is different.

When you are in the kitchen or behind the bar, you are already adjusting. A squeeze more citrus. A splash less syrup. A pinch of salt.

Cannabis, in that context, should move the same way.

Why We Are Not Building Canned Drinks

The ready-to-drink cannabis beverage makes sense for many occasions. It is self-contained. It is portable. It is clear.

But it is also fixed.

We kept imagining a different moment. You are making sparkling lemonade. Or stirring iced tea. Or building a zero-proof cocktail with fresh herbs.

Instead of opening a separate can, what if cannabis could simply blend in?

Water-soluble THC and CBD drops for drinks are designed to blend seamlessly into what you are already making, whether that moment calls for THC, CBD, or a Balanced 1:1 blend. Not to replace beverages. Not to compete with them. But to integrate into the ones you already love.

That shift feels small on the surface. It is not.

One format says, “Drink this.”
The other says, “Make it yours.”

Why Gummies Did Not Fit the Vision

Gummies are straightforward. They are accessible. They are part of modern cannabis culture.

But they live outside the meal.

You eat a gummy. Then you cook. Then you pour a drink. The experience is separate.

We kept returning to the idea of integration.

What if cannabis could be stirred into a vinaigrette? Swirled into yogurt? Folded into whipped cream? Finished over roasted vegetables? Or blended into sparkling water, citrus soda, or a fresh mocktail?

Cannabis drops for food and drinks open that door.

They behave less like a product and more like an addition. Something that belongs on the counter next to olive oil, honey, citrus, and your favorite glassware.

Different use case. Different intention.

Why Water-Soluble Matters

Oil-based cannabis has been around for a long time. It works well in many applications.

But oil does not naturally mix into water-based drinks. It separates. It changes texture. It sits on top.

If Jungle Luna is going to live in coffee, tea, sparkling water, or citrus juice, it has to blend in cleanly.

Nanoemulsion technology allows THC and CBD to disperse into microscopic particles that mix evenly into liquids and soft foods.

That technical choice supports something very practical. Smooth integration. Even distribution. A format that feels like it belongs in the glass.

If it does not blend, it does not fit.

Why We Are Launching Focused

There is also a temptation, especially at launch, to do everything. Multiple strengths. Endless variations. A catalog that tries to cover every possible preference.

We chose restraint instead.

Jungle Luna is preparing to launch with three formulas. THC at 5 mg per mL. Balanced 1:1 with 3 mg THC and 3 mg CBD per mL. CBD at 15 mg per mL.

Each bottle will be 60 mL, with about 60 full 1 mL droppers. Graduated. Precise. Child-resistant.

That is intentional.

When you are introducing a new category of culinary cannabis drops, intention builds trust.

What We Are Building Instead

We are building a format that allows cannabis to move with you.

If you want 2 mg of THC in a sparkling water, or prefer a CBD-forward option for a slower evening, you can measure it. If you want a Balanced 1:1 blend for a shared pitcher of lemonade or a sauce on the table, you can scale it.

Customizable cannabis dosing supports shared experiences without forcing everyone into the same number.

That flexibility is what drew us here.

It is not about declaring one format superior. It is about recognizing that different formats serve different moments.

Jungle Luna is being built for the moments that happen around a kitchen island. At a dinner table. On a slow evening when you are mixing something fresh instead of opening something pre-made.

That is the lane we are choosing.

A Different Kind of Launch

We are not launching with a shelf full of products.

We are launching with a point of view.

That THC and CBD can function like ingredients, blending in, mixing in, stirring in, finishing.

Jungle Luna is coming soon, Spring 2026.

If you want early access and launch updates, join the waitlist.

We are building something new, thoughtfully and intentionally.

Eat. Sip. Feel.

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